You've spent money on ads, hired a freelancer, maybe posted on social media for months. Leads are inconsistent. You can't tell what's actually working. You're guessing — and guessing is expensive.
Some months are great, some are dead — and you don't know why.
Random tactics instead of a strategy that actually connects to revenue.
Paying for clicks and impressions with no clear path to ROI.
You did the DIY thing. Now you need someone who's actually done this at scale.
Everyone starts with the Diagnostic. From there, choose either Growth Lab Coaching or CMO on Demand — the ongoing path that fits how you want to lead your marketing.
2–4 weeks, 1:1 with Shawn. A full audit of your current marketing, a gap analysis, and a custom growth roadmap you can execute with or without us.
Ongoing coaching — weekly group calls plus 2 personal 1:1s a month. Implementation support, accountability, and a peer network of business owners in the same fight.
A fractional CMO who steps into your business, owns your marketing strategy, and directs execution across your team and vendors — like having a CMO on your leadership team without the six-figure salary.
Everyone starts with the Diagnostic. From there, choose either Growth Lab Coaching or CMO on Demand — two distinct paths for turning strategy into growth.
Sample pricing included above, but final price for each tier will be determined based on our initial discovery call — some clients need less help, some need more!
CMO on Demand is an outsourced Chief Marketing Officer relationship: Shawn owns the marketing strategy, leads your execution, and directs your vendors. Additional marketing costs are separate and not included.
Most options force a trade-off. Growth Lab doesn't.
| Hiring an Agency | Generic Biz Coach | Growth Lab | |
|---|---|---|---|
| Marketing-specific expertise | Sometimes | Rarely | ✓ Always |
| Executive-level marketing leadership | Sometimes | Rarely | ✓ CMO on Demand |
| Marketing execution and vendor leadership | Junior/mixed staff | Rarely | ✓ Directly led |
| Built for $10K–$100K/mo service businesses | Often too big/small a fit | Generic, any size | ✓ Exact fit |
| Cost | Varies by provider | Varies by coach | Discuss on a call |
20+ years in marketing. Founder of FifteenSixty, a boutique marketing agency. Named one of the Top Tech Marketers in the US by Forrester Research. Author of "AI for the Small Business Owner."
Shawn has served as fractional CMO for 12 companies, guided 6 businesses through M&A or fundraising exits, and built marketing programs across nearly every industry. Growth Lab is where he brings that CMO-level leadership directly to business owners — no jargon, no fluff, just a system that works.
— Shawn Broxson, Founder
You need enough revenue to invest in the program itself ($10K–$100K/month is the sweet spot) — but you don't need a big existing ad budget. Part of the Diagnostic is figuring out where your budget should go, not assuming you already have a system in place.
Totally fine — the Diagnostic is a standalone deliverable. You walk away with a full audit and a custom growth roadmap whether or not you continue into coaching. No pressure, no bait-and-switch.
The Coaching path is designed to teach you the system and support your implementation. CMO on Demand is the leadership path: Shawn steps into your business as an outsourced Chief Marketing Officer, owns the strategy, directs execution, and manages your marketing vendors. Advertising, SEO, web design, and other marketing costs are separate and not included.
There's a 3-month minimum commitment to give the system time to actually work — growth strategy isn't a 30-day fix. After the first 3 months, it rolls month-to-month and you can cancel anytime.
You're in the room with other service-business owners in the same $10K–$100K/month range, working through the same kinds of problems. You learn from their wins and mistakes as much as your own — plus you still get 2 private 1:1 calls a month with Shawn for anything that needs to stay one-on-one.
Book a free discovery call. No application, no pressure — just a real conversation about where your marketing stands and whether Growth Lab is the right fit.
Book Your Free Discovery CallTakes 2 minutes to book. 30-minute call.