You've spent money on ads, hired a freelancer, maybe posted on social media for months. Leads are inconsistent. You can't tell what's actually working. You're guessing — and guessing is expensive.
Some months are great, some are dead — and you don't know why.
Random tactics instead of a strategy that actually connects to revenue.
Paying for clicks and impressions with no clear path to ROI.
You did the DIY thing. Now you need someone who's actually done this at scale.
A structured path from confusion to a repeatable growth system — not a one-size-fits-all playbook.
2–4 weeks, 1:1 with Shawn. A full audit of your current marketing, a gap analysis, and a custom growth roadmap you can execute with or without us.
Ongoing coaching — weekly group calls plus 2 personal 1:1s a month. Implementation support, accountability, and a peer network of business owners in the same fight.
Optional add-on for hands-on guidance across every channel — Meta, Google, email, funnels. We teach you to think through strategy and execution, side by side.
Every client starts with the Diagnostic. From there, Growth Lab Coaching keeps the system running — with VIP support available if you want more hands-on guidance.
VIP is guidance and review, not execution — Shawn teaches you to think through strategy and execution yourself, across every channel.
Most options force a trade-off. Growth Lab doesn't.
| Hiring an Agency | Generic Biz Coach | Growth Lab | |
|---|---|---|---|
| Marketing-specific expertise | Sometimes | Rarely | ✓ Always |
| You understand the system (not a black box) | ✗ No | Depends | ✓ Always |
| CMO-level strategic operator | Junior/mixed staff | Rarely | ✓ 20+ yrs, 12 CMO roles |
| Built for $10K–$100K/mo service businesses | Often too big/small a fit | Generic, any size | ✓ Exact fit |
| Cost | $3K–$10K+/mo | $500–$3K/mo | From $1,997/mo |
20+ years in marketing. Founder of FifteenSixty, a boutique marketing agency. Named one of the Top Tech Marketers in the US by Forrester Research. Author of "AI for the Small Business Owner."
Shawn has served as fractional CMO for 12 companies, guided 6 businesses through M&A or fundraising exits, and built marketing programs across nearly every industry. Growth Lab is where he takes that CMO-level playbook and teaches it directly to business owners — no jargon, no fluff, just a system that works.
— Shawn Broxson, Founder
You need enough revenue to invest in the program itself ($10K–$100K/month is the sweet spot) — but you don't need a big existing ad budget. Part of the Diagnostic is figuring out where your budget should go, not assuming you already have a system in place.
Totally fine — the Diagnostic is a standalone deliverable. You walk away with a full audit and a custom growth roadmap whether or not you continue into coaching. No pressure, no bait-and-switch.
No — Growth Lab is coaching, not execution. Even VIP is guidance and review, not hands-on campaign building. The goal is for you to understand and own your growth system, whether you execute it yourself, hand it to a team member, or bring in outside help.
There's a 3-month minimum commitment to give the system time to actually work — growth strategy isn't a 30-day fix. After the first 3 months, it rolls month-to-month and you can cancel anytime.
You're in the room with other service-business owners in the same $10K–$100K/month range, working through the same kinds of problems. You learn from their wins and mistakes as much as your own — plus you still get 2 private 1:1 calls a month with Shawn for anything that needs to stay one-on-one.
Book a free discovery call. No application, no pressure — just a real conversation about where your marketing stands and whether Growth Lab is the right fit.
Book Your Free Discovery CallTakes 2 minutes to book. 30-minute call.